Nike Store

The project represents an adaptive reuse intervention, transforming an existing commercial space. The architectural challenge aimed to harmonize the brand’s dynamic aesthetic with the pre-existing structure of the building envelope. The adopted concept, a modernist open plan, optimizes flow and flexibility, essential for a contemporary retail experience. The interior, defined by functional minimalism, uses a palette of essential materials: glass, wood, and metal. Glass, through its transparency, allows natural light diffusion, amplifying spatial perception. Wood introduces a warm texture, balancing the rigor of metal, which supports the display systems. This material interaction generates a dynamic atmosphere, where light becomes an active element in sculpting volumes.